Privacy & Data Practices


Our Data & Business Practices

The power and detail of business intelligence uncovered by VisitorTrack can initiate questions about privacy, data integrity, and business ethics. The pervasive impact of the internet as a personal and workplace information medium cannot be understated. Through the careful treatment of business data, netFactor seeks to harness the power of the Internet to enable sustainable revenue and customer growth for our B2B clients. We support and adhere to fair and lawful marketing practices.

Below you will find information about the data captured by VisitorTrack, and some of the practices in place to assure sound management of this information.

As an introduction, it may be helpful to know what VisitorTrack does not do.

- No spyware is ever downloaded to a computer

- Email, log-on information, or other private data is not harvested

- No personally identifiable information about individuals is captured

When a computer accesses an internet website, an information exchange occurs. Through an established protocol multiple data about the computer’s internet address requesting information and the web server delivering it are transferred. All websites collect and store this data – but this is in the form of unintelligible code in log files. And while VisitorTrack will collect the same kinds of data as any website currently does, our proprietary technology purposes this data ethically so as to make it useful for business applications.

VisitorTrack is oriented to distilling a vivid picture of the businesses visiting a website, and never of individuals. In fact, records for Visitors arriving from consumer-oriented ISP sources, such as Comcast, Verizon or AT&T, are removed.

In many ways VisitorTrack works like a telephone “Caller ID”; where an identity is available for the owner of the line, but not for the person making the call. Through patent-pending technology we can produce a detailed picture of the businesses Visiting a client’s site. The corresponding data used in VisitorTrack are obtained and then licensed through data-industry leaders in the supply of commercial business information. Of critical importance; this data is made available only to the client. The information is never co-mingled, sold or shared to any third parties. Consumer data, either on or offline, is never used or appended to these records. All of this is stored behind multiple and redundant security measures and password protected to assure the privacy of a client's Visitor data.

We support and adhere to fair and lawful marketing practices. Additionally, clients who use VisitorTrack are compelled to adhere to reasonable, ethical, and lawful business practices. netFactor seeks to assure this through a variety of measures to include; rigorous standards for data management and confidentiality, client statements of the intended uses and practices for the intelligence supplied through VisitorTrack, and a contractual commitment to disapprove the future supply of VisitorTrack if it is determined the activities of the Client violate our standards.

In this day and age of rampant spam, viruses, spyware, and identity theft, at netFactor we support the efforts of both public sector and private entities seeking to make the internet a safer, more productive marketplace. Today, nearly all of the work done on this matter relates to consumer-oriented privacy issues. Some useful information resources on internet privacy and business ethics are below. Helpful Links on Workplace Privacy

Workplace Privacy:

EPIC Online Resource Guide:

FTC Policy Statement:

FTC Privacy Initiatives:

Guide to Cyperspace Privacy:


Website Privacy


We are committed to maintaining the trust and confidence of the customers and visitors who use our web site. In general, you can browse this web site without providing any personal information. Our proprietary technology, VisitorTrack, is used along with certain software tools, such as JavaScript, to measure and collect session information. We do this in order to analyze traffic to our site, and to better understand the needs of our customers and visitors.

Some examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; the Uniform Resource Locator (URL) referring page to our web site along with each page viewed, including date and time. And, like many Web sites, visitors accessing this site will be offered a “cookie.” A cookie can be described as a small text file containing information that is transferred to your computer’s hard disk for record-keeping purposes after you’ve visited a web site. The use of cookies enable us to analyze site traffic patterns. A cookie will not give us access to your computer or to any information other than what you voluntarily provide to us. Most web browsers will automatically accept cookies. There are many methods and applications available for disabling a browser’s handling of cookies or restricting the exchange of data. Should you disable cookies, you may still view the publicly available information on this web site.

The information that is collected about our customers and visitors is never sold to or shared with any unauthorized third party.

By using this web site, you have consented to the collection and use of the data provided to us as outlined in this Privacy Policy. This Privacy Policy may be altered from time to time and without notice.